Positioning
5 articles on positioning.
What Executive Personal Branding Costs, Line by Line
Published ranges disagree by an order of magnitude because they price different scopes. Here is how to read a quote you already…
11 min read
Why AI Never Names You When Someone Asks for the Best
The advice you found was written for companies with domains. A person is resolved by a model through completely different…
12 min read
Does ChatGPT Read Your LinkedIn Profile? What Reaches It
Access is settled and mostly irrelevant. The question that changes your profile is whether a model can lift one passage from it…
12 min read
Nothing Comes Up When You Google My Name: A Build Order
The first page for this search is written for people who want less of themselves online. This is the opposite instruction, in…
11 min read
When the Founder Stops Posting: How Inbound Decays
Key person risk is written almost entirely by accountants. This is the audience version: what decays, in what order, and how…
12 min readSend your profile, keep the aha.
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