The Aha Files
Teardowns, positioning and the specific changes that flip how the right people read you on LinkedIn.
How Much Does It Cost to Hire a LinkedIn Profile Writer?
Published price ranges for a profile rewrite disagree with each other because they describe different scopes. Here is how to read a quote by its inputs instead.
9 min readThe Profile Read Test
Score the top third of your profile against what a buyer reads in eight seconds.
LinkedIn Profile Optimization Checklist for Founders, Ordered
Twenty flat items with no weighting sends you to the wrong end of your own profile. Here is the same list tiered by impact and…
10 min read
How to Turn Your LinkedIn Profile Into a Source of Inbound Leads
Ask how to get inbound from LinkedIn and you get a posting schedule. The profile is the step between an impression and a…
11 min read
LinkedIn Profile Getting Views but No Messages: Where They Leave
A profile that collects views and no conversations is rarely a reach problem. Here is how to tell, and the six places a warm…
12 min read
LinkedIn About Section Examples for Consultants, Annotated
Most published examples can only be copied. This one is labelled line by line, so you can rebuild it around proof you are not…
12 min read
Why Did My LinkedIn Reach Drop? Match It to a Signature
Reach falls for six different reasons and they leave six different fingerprints in your analytics. Take three readings, then…
11 min read
Why Is My LinkedIn Post Not Getting Impressions? Two Failures
A post that was turned down in the first distribution round and a post that stalled after it look identical in the total. They…
11 min read
Does LinkedIn Penalize External Links in Posts? The Evidence
Four incompatible figures circulate for the same question. None of them states a control group. Here is how to judge them, and…
12 min read
LinkedIn Engagement Pods: The Cost, and How to Recover
The frightening percentages on page one carry no source. The mechanism does not need them, and the question most readers…
11 min read
What Executive Personal Branding Costs, Line by Line
Published ranges disagree by an order of magnitude because they price different scopes. Here is how to read a quote you already…
11 min read
Why AI Never Names You When Someone Asks for the Best
The advice you found was written for companies with domains. A person is resolved by a model through completely different…
12 min read
Does ChatGPT Read Your LinkedIn Profile? What Reaches It
Access is settled and mostly irrelevant. The question that changes your profile is whether a model can lift one passage from it…
12 min read
Nothing Comes Up When You Google My Name: A Build Order
The first page for this search is written for people who want less of themselves online. This is the opposite instruction, in…
11 min read
When the Founder Stops Posting: How Inbound Decays
Key person risk is written almost entirely by accountants. This is the audience version: what decays, in what order, and how…
12 min read
Why Your LinkedIn Posts Attract the Wrong Audience
One page names this problem with numbers and then tells you to post better content. Here is the method that produces your own…
11 min read
LinkedIn Commenting Strategy to Get Clients, Not Applause
Every guide gives you the same three rules and none of them tells you how to pick the twenty accounts or how to tell in thirty…
11 min read
LinkedIn DM Outreach to CEOs: Surviving the Profile Check
Every template you can find was written for volume, where the message is the whole encounter. With a CEO it is one exhibit in…
12 min read
Why Recruiters Are Not Contacting You: Three Different Failures
The silence has three mutually exclusive causes and one of them is not a failure at all. Your own LinkedIn data tells you which…
13 min read
LinkedIn Profile for Senior Executives: Written for the Shortlist
At this level your profile is not read as a page. It is mined for five fields that get copied into a client-facing report you…
13 min read
Fractional Executive LinkedIn Profile: Recruiters or Clients
Recruiter search and client buying pull a profile in opposite directions. The conflict is real, it is narrow, and hedging it…
12 min read
Six Ways to Fix Your LinkedIn Profile, by Cost and Speed
Every route to a better profile is really a purchase of one thing: a decision, a set of words, or the habit of keeping the page…
10 min read
The LinkedIn Help Landscape: Who Does What, for Whom
Profile writer, strategist, ghostwriter, agency and assistant are five different jobs sold under one word, and buying the wrong…
10 min read
Should You Learn LinkedIn or Pay Someone to Do It?
Both answers are sold to you by people with an interest in the answer, so here is the arithmetic that settles it using your own…
11 min read
Free LinkedIn Profile Checker Tools, Compared Honestly
Every free checker grades completeness against a recruiter rubric. Here is what each route to a profile read measures, what it…
10 min read
LinkedIn Is Not Working: What to Fix First
Fix lists are long, flat and generic. This one routes you by symptom to the single thing worth changing this fortnight, and…
10 min readSend your profile, keep the aha.
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